Cannabis brands are constantly looking for new ways to enhance the user experience, and for this brand, that means adding some extra helpful ingredients into the final product. Containing a low 5 mg dose of THC in each gummy, Verano combined the benefits of premium cannabis extract with custom blends of high-functioning adaptogens like ashwagandha, rose hip, coffee, ginseng, and elderflower to create Bits edibles.
Rising Demand for Adaptogens
Designed with a more deliberate and active audience in mind, Bits adaptogens help the body and mind cope with the demands of life and feel a more sustained sense of calm or energy without “overdoing it.” Bits are thoughtfully made to appeal to users who are exploring new ways to incorporate cannabis into their daily lives and to those who are familiar, but looking for a more measured experience.
“The global adaptogen market is rapidly growing due to increasing demand for adaptogens — particularly within the beverage and health food industries. Bits addresses the rising popularity of adaptogens and their expanding crossover with the growing cannabis product landscape,” Kevin Moses, Director of Wholesale Marketing at Verano, said.
What Are Adaptogens?
Adaptogens are active ingredients in certain plants and mushrooms that may impact how the body deals with stress, anxiety, and fatigue, according to Cleveland Clinic. Plants and mushrooms provide adaptogenic actions. When consumed, these plants target specific stressors in the body.
There are three qualities that plants must have to be an adaptogen:
- It is non-toxic when taken in normal doses
- It helps the body cope with stress
- It allows the body to return to balance (homeostasis)
The global adaptogens market size is expected to grow from $8.95 billion in 2021 to $9.71 billion in 2022 at a compound annual growth rate (CAGR) of eight percent. The global adaptogens market growth is expected to reach $13.49 billion in 2026 at a CAGR of nine percent. The growth of this market is being propelled by a rising demand for healthy food and beverages.
Exclusive Bits Flavors
Currently, Bits’ novel product profiles include:
- Yuzu Zone:
A thoughtful blend of ginseng, reishi, turmeric, THC, and CBG, this savvy sativa edible embodies anti-procrastination, meant to help users tackle that lengthy to-do list.
- Elderberry Wellness:
A soothing indica blend with equal parts THC and CBD, plus elderflower, elderberry, and acerola, will add a hint of well-being to any cozy comfort.
- Pomegranate R&R:
This dreamy indica edible is infused with THC and CBN, plus ashwagandha and lemon balm, to help users discover a more satisfying sleep.
- Acai Affection:
This sensual hybrid edible made with THC, rose extract, and rose hip delivers a hint of passion to enhance moments of intimacy.
- Guava Go:
This sativa edible is made with THC, coffee fruit, and guarana for a natural boost, activating users for whatever the day throws their way.
Making their big debut November 4, Bits are now available across Verano’s Zen Leaf dispensaries and third-party retail locations in six states: Illinois, Maryland, Massachusetts, Nevada, New Jersey, and Ohio, with additional rollouts in Arizona and Florida expected in the near future.