Highway Cannabis Company is celebrating the grand opening of its flagship store in Marina del Rey, California, with an event for the community. There will be music, art, and food vendors open to the public and of legal age. The special event is taking place on Saturday, January 28, 2023.
“We are so excited to finally introduce the Highway Cannabis store concept to the public,” Chris Colón, Highway Cannabis CEO and Founder, said. “We spent the past two years designing and building a brand rooted in California lifestyle and a customer-focused retail experience. We have built the largest private label selection of products by partnering with some of the best cultivators and co-manufacturers in the state of California.”
New Lines of Products
In addition to introducing Highway’s own private label portfolio across all categories, the store has also curated an assortment of the industry’s top brands. Offering the finest California-grown craft cannabis flower and boasting the world’s largest eighth — a 4g eighth rather than the standard 3.5g. Highway’s hospitality offers even more bud for your buck.
Highway’s Hula Mamma and Highway Gummies lines of chef-driven recipes are small batch confectionary edibles. They are precision-dosed, made with all-natural, vegan, gluten-free, and preservative-free ingredients, and feature customized formulations to fit the ideal cannabis experience. The Highway Pre-roll product line offers a selection of Highway indoor flower, rolled in a variety of sizes, packaging options, and potency levels to compliment any occasion.
New Aesthetically Pleasing Store Design
The beautifully designed store features an open hospitality-driven shopping experience. From the patent-pending aromatic atomizers at the Blossom Bar for flower enthusiasts to up close and personal exploration in the Scorpion Dab Bar for concentrate connoisseurs, this dispensary puts the customer front and center.
“Our overall store design pulls a lot of inspiration from streetwear and the outdoors. Our sleek and minimalistic style is complimented by a material palette which includes a lot of exposed metals, raw concrete, and warm woods,” Matt Fosburg, VP of Retail, said.
The location has plenty of parking for shoppers and for express pick-up. An adjacent creative event space, formerly Box City and directly across from Costco, will open later in the year. This will be used as an area where local artists, craftsmen, entertainers, small businesses, and charities of the Westside community can hold events and showcase products. To give back to the community, Highway is waiving rental fees for local artists and charitable organizations.
The grand opening event taking place on:
Saturday, January 28th
1:00 to 10 pm
13452 Washington Blvd in Marina del Rey
Music acts from Brainstory to Beaux Gris Gris and the Apocalypse perform in the evening and food trucks and immersive experiences take place throughout the day.