Cannabis SEO falls into the “Your money, your life” (YMYL) category, but what does this mean if you are trying to promote marijuana products like high-yield outdoor seeds? It means that search engine algorithm updates affect these types of businesses the most and holds them to a higher standard because of how these sites impact consumers’ daily lives. The best way to capitalize on your niche despite this is with rock-solid marijuana SEO.
With this in mind, let us dive straight into what you need to do for your business to rank favorably:
Fit The SEO Criteria
Whether you are starting a business that needs weed SEO or expanding into the industry, the DNA for success relies on several basic requirements. The following criteria gives you an excellent foundation for higher ranking, especially in this niche:
Your business must establish trust with Google and other search engine users. Businesses can achieve this through multiple different factors that determine how trustworthy your site is. The most important one is applying a consistent company name, address, and phone number (NAP) when doing cannabis SEO marketing. Having several contact details raises a concern that affects your ranking negatively. How efficiently search engines can trace you also impacts your trust level.
Constantly upload relevant, high-quality content. This helps to keep your site relevant, whether it is for marijuana dispensary SEO or selling seeds. There is a three-step rule known as EAT, so consider these rules as the basic building blocks for ranking favorably:
- Expertise: Ensure that the content answers the question asked in the proper context. Your written piece needs to provide value and meet the user’s search intent. Avoid irrelevant filler that clouds the message.
- Authoritativeness: Utilize quality of links, backlinking, and the right amount of citations, which help to determine your authority. Other metrics that impact this include awards received, the links’ contribution, and how relatable the content is.
- Trustworthiness: This factor affects both search engines and the reader. Accuracy, who wrote the content, and what you promote as an organization affects traffic.
Did you know your sections contribute to your ranking? Use short, precise, descriptive, explanatory, and captivating titles. Also try using keywords in each heading. Meta descriptions and subheadings help to draw traffic to your site. Include your main keywords in the description to draw readers in and, depending on your business and what people search for, headings should suggest they will provide answers to questions.
You can also hire a cannabis SEO marketing specialist. Quality content means more than just getting keywords to rank. Explain your business to these specialists to create the perfect balance of technical creativity. Having an experienced content team also helps business owners to avoid rookie errors like stuffing keywords. These individuals know how to engage readers and promote conversions while offering value to the readers.
Taking all these factors into consideration when starting or expanding a business in the cannabis industry makes it easier to create an effective strategy. Implement these rules to get ahead in the market, whether you are promoting SEO for CBD or trying to sell buds.
Jennifer Gallagher is an experienced cannabis grower at SeedSupreme Seedbank. During a 7-year career in the marijuana growing business, Jennifer has gained a high level of competence in this field. As far as weed is concerned, she knows it all inside out. Jennifer is an expert in pot-growing, as well as cannabis types and their effects. She’s also familiar with all legislation nuances.