Nearly 30 years after its introduction as a method to pay for rentals at Blockbuster Video, the gift card has evolved from a holiday trend to a staple gift. An Annual U.S. Prepaid Consumer Insights Study found that gift cards are now being used to stretch consumer buying power and combat inflation, to recognize and incentivize employees, and as a point of innovation to support sustainability. … [Read more...] about How Gift Cards Can Increase Dispensaries’ Bottom Lines
How To
7 In-Store Marketing Tips for Cannabis Dispensaries
by Joanne Van Zuidam As the number of states legalizing the sale of recreational and medicinal marijuana continues to grow, so does the competition. The problem is that this does not mean business as usual. Local and federal regulations limit marketing and advertising efforts, making it tricky to promote your dispensary. Because of this, it is crucial to ensure your retail displays, … [Read more...] about 7 In-Store Marketing Tips for Cannabis Dispensaries
April 20th – 4/20 Cannabis Dispensary Success Guide
As the 2022 holiday season comes to a close, there is another holiday in the new year that cannabis dispensaries everywhere need to prepare for — 4/20! From discounts and sales to social media and email promotions, there are so many ways you can get ready for this big day. Increased Sales & Store Traffic on 4/20 According to Cova Software, cannabis retail sales on April 20, 2022 … [Read more...] about April 20th – 4/20 Cannabis Dispensary Success Guide
How to Find the Best Security Systems for Your Dispensary
Security is an essential aspect for any cannabis dispensary. Because of current banking laws, cannabis retail stores are cash-dependent businesses, making them a target for armed criminals. This puts your business and dispensary employees at greater risk for robberies or break-ins. Marijuana Criminal Activity on the Rise There has been a surge in robberies at licensed cannabis shops — … [Read more...] about How to Find the Best Security Systems for Your Dispensary
5 Ways to Spark Attention in the Growing Cannabis Industry
by Jon Bernard Marketing cannabis brands is like threading a needle. If you are new to the idea, it might take a little practice, but with enough experience, you can do it right every time. The challenge? You need more than just one distinct brand voice to nail as well as wrestle with social media restrictions and ad regulations. With those fairly steep challenges before you, how are … [Read more...] about 5 Ways to Spark Attention in the Growing Cannabis Industry
How Data Analytics Can Transform Your Cannabis Business
As the cannabis industry continues to grow and evolve, businesses are turning toward data analytics to flourish and stand out in a competitive market. In the rapidly maturing industry, a strong grasp of data analytics is essential for setting growth strategies and boosting market differentiation, consumer satisfaction, and other benchmarks. “Being data driven in the cannabis industry is … [Read more...] about How Data Analytics Can Transform Your Cannabis Business
How to Make Your Dispensary Appeal to Medical & Adult-Use Consumers
For dispensaries that cater to both medical and recreational cannabis users, it is imperative to design your storefront in a way that appeals to both types of consumers. Leaning too far toward either side can make shoppers feel uncomfortable and unwelcome, causing them to turn to other dispensaries for their marijuana needs. “It is all about ensuring a welcoming environment that lets your … [Read more...] about How to Make Your Dispensary Appeal to Medical & Adult-Use Consumers
How Cannabis Businesses Can Be More Sustainable
An April 2022 study found that retailers and brands that promote their sustainability efforts are finding it not only good for the environment, but good for business. Conducted by Sensormatic Solutions, 81 percent of the respondents said they were concerned or very concerned about sustainability and the environment's future. Consumers continue to gravitate towards sustainable and … [Read more...] about How Cannabis Businesses Can Be More Sustainable
How to Educate Customers on CBD Through In-Store Marketing Techniques
by Linda DiProperzio The CBD industry is booming, with consumers using everything from gummies and edibles to oils and lotions to help themselves, their kids, and even their pets feel better — and the market does not look like it is going to slow down anytime soon. Sales in the U.S. reached $4.6 billion in 2020 and could surpass $20 billion by 2024. "We are witnessing CBD maturing from … [Read more...] about How to Educate Customers on CBD Through In-Store Marketing Techniques
7 Ways to Increase Terpene Levels in Cannabis
Terpenes are yet another compound found in the cannabis plant that greatly impact how certain strains taste and smell. As more research is done on terpenes and how they impact humans, they are becoming an increasingly popular factor for consumers when purchasing cannabis products. Because of this surge in popularity, cannabis growers are looking for ways to increase the terpene levels in … [Read more...] about 7 Ways to Increase Terpene Levels in Cannabis