Highway Cannabis Company is celebrating the grand opening of its flagship store in Marina del Rey, California, with an event for the community. There will be music, art, and food vendors open to the public and of legal age. The special event is taking place on Saturday, January 28, 2023. “We are so excited to finally introduce the Highway Cannabis store concept to the public,” Chris … [Read more...] about Highway Cannabis Hosting Event for New California Store
7 In-Store Marketing Tips for Cannabis Dispensaries
by Joanne Van Zuidam As the number of states legalizing the sale of recreational and medicinal marijuana continues to grow, so does the competition. The problem is that this does not mean business as usual. Local and federal regulations limit marketing and advertising efforts, making it tricky to promote your dispensary. Because of this, it is crucial to ensure your retail displays, … [Read more...] about 7 In-Store Marketing Tips for Cannabis Dispensaries
5 Ways to Spark Attention in the Growing Cannabis Industry
by Jon Bernard Marketing cannabis brands is like threading a needle. If you are new to the idea, it might take a little practice, but with enough experience, you can do it right every time. The challenge? You need more than just one distinct brand voice to nail as well as wrestle with social media restrictions and ad regulations. With those fairly steep challenges before you, how are … [Read more...] about 5 Ways to Spark Attention in the Growing Cannabis Industry
How to Educate Customers on CBD Through In-Store Marketing Techniques
by Linda DiProperzio The CBD industry is booming, with consumers using everything from gummies and edibles to oils and lotions to help themselves, their kids, and even their pets feel better — and the market does not look like it is going to slow down anytime soon. Sales in the U.S. reached $4.6 billion in 2020 and could surpass $20 billion by 2024. "We are witnessing CBD maturing from … [Read more...] about How to Educate Customers on CBD Through In-Store Marketing Techniques
Soda Brand Expands Cannabis-Infused Line with New 100mg Product
by Jones Soda Co. In a buzzy new product introduction slated for California this month, Jones Soda Co. is set to expand its Mary Jones brand of cannabis-infused sodas with a new 100mg THC product that will come in the same four Jones fan-favorite flavors as the popular 10mg THC sodas that launched the line this summer. The new cannabis beverage will be packaged in 16 oz resealable, … [Read more...] about Soda Brand Expands Cannabis-Infused Line with New 100mg Product
The Benefits of Having a Pharmacist in Your Cannabusiness
Because of the numerous physical and mental benefits that cannabis can offer, it is helpful to have a pharmacist on your team who can answer any questions.Figuring out dosages can be tricky — unless you are a pharmacist and have had the proper training.Pharmacists can also talk to customers about minimizing their risks in general for a safer experience. by Aaron Smith The cannabis industry … [Read more...] about The Benefits of Having a Pharmacist in Your Cannabusiness
3 Tips to Start a Cannabis Delivery Service
by Evan Kaden The real trick to growing your business is through sales, and ever since the pandemic, the name of the sales game is delivery. A cannabis delivery service offers an opportunity to make a lot of money, so this is your sign to add this to your business. Even though you may want to immediately jump on the bandwagon, the competition out there is rough, so you have to do it … [Read more...] about 3 Tips to Start a Cannabis Delivery Service
How Cannabis Dispensaries Can Track Marketing Success
by Dan Serard Do you want to be the number one brand in the cannabis industry? Achieve your highest profit year to date? Make the largest impact in the community? All these business goals can be directly linked to your marketing efforts, but you need to know how to track them. Making decisions gets much easier when you have the full picture. While some goals are simpler than others to … [Read more...] about How Cannabis Dispensaries Can Track Marketing Success
How Blogs Can Improve Your Cannabis SEO
by Dan Serard In today’s age, it is no longer enough to just have an ecommerce website. There is so much competition, especially in the cannabis industry, so brands need to ensure their websites are actually being seen by potential customers. In order to do this, it is important to deliver valuable content and optimize your pages for search engines. SEO, or search engine optimization, … [Read more...] about How Blogs Can Improve Your Cannabis SEO
Tips for Optimizing Dispensary Signage
by Marla Bracco Within the retail world, the cannabis market is steadily becoming a predominant part of the mainstream marketplace. As the industry continues to grow, cannabis dispensaries must work diligently at producing compelling branding to grow its consumer base and create a wider acceptance of cannabis products — and this can easily be done with attractive signage. Brand … [Read more...] about Tips for Optimizing Dispensary Signage