As the cannabis industry becomes more saturated, it is increasingly important for dispensaries to discover new ways to stand out from their competitors. Offering a wide variety of exhibitors, educational programs, and loads of networking opportunities, the 9th Annual NoCo Hemp Expo is the trade show to attend in order to stay ahead of the game. World Class Expo Setting Taking place … [Read more...] about Bringing the World of Hemp to Colorado Springs
Cannabis Digital Marketing Trends for 2023
With the U.S. cannabis industry projected to reach $45.8 billion by 2025, brands need to stand out among the crowded landscape. Traditional marketing and advertising avenues can be difficult since ads are highly regulated and vary widely from state-to-state. In a recent survey from the Cannabis Marketing Association, more than 80 percent of cannabis companies said they were having problems getting … [Read more...] about Cannabis Digital Marketing Trends for 2023
How Data Analytics Can Transform Your Cannabis Business
As the cannabis industry continues to grow and evolve, businesses are turning toward data analytics to flourish and stand out in a competitive market. In the rapidly maturing industry, a strong grasp of data analytics is essential for setting growth strategies and boosting market differentiation, consumer satisfaction, and other benchmarks. “Being data driven in the cannabis industry is … [Read more...] about How Data Analytics Can Transform Your Cannabis Business
How to Make Your Dispensary Appeal to Medical & Adult-Use Consumers
For dispensaries that cater to both medical and recreational cannabis users, it is imperative to design your storefront in a way that appeals to both types of consumers. Leaning too far toward either side can make shoppers feel uncomfortable and unwelcome, causing them to turn to other dispensaries for their marijuana needs. “It is all about ensuring a welcoming environment that lets your … [Read more...] about How to Make Your Dispensary Appeal to Medical & Adult-Use Consumers
Companies Gaming the Connecticut Cannabis License Lottery
As a way to introduce recreational marijuana dispensaries in the state, Connecticut has a lottery system in which applicants must pay a lottery fee and submit an application to be included. A report from the Hartford Business Journal is raising eyebrows after stating that the companies competing for a license submitted hundreds of applications to increase their odds at winning. In September, … [Read more...] about Companies Gaming the Connecticut Cannabis License Lottery
These 5 Cannabis Brands Came Out on Top in 2022
The pandemic and inflationary pressures have made it difficult for any business to excel, especially in the budding cannabis industry. Despite the federal prohibition on marijuana, rising prices, and increasing competition, five cannabis brands have seen an especially successful 2022 year and continue to see spikes in sales. Headset recently released a report analyzing five cannabis … [Read more...] about These 5 Cannabis Brands Came Out on Top in 2022
How Cannabis Businesses Can Be More Sustainable
An April 2022 study found that retailers and brands that promote their sustainability efforts are finding it not only good for the environment, but good for business. Conducted by Sensormatic Solutions, 81 percent of the respondents said they were concerned or very concerned about sustainability and the environment's future. Consumers continue to gravitate towards sustainable and … [Read more...] about How Cannabis Businesses Can Be More Sustainable
What to Expect at a Cannabis Trade Show
While the trade show space is nothing new to businesses, the cannabis industry is still fairly unfamiliar due to federal prohibition and the fact that some states are slow to legalize recreational use. No matter how much of a new or seasoned entrepreneur you are, cannabis trade shows are a great place to see new products, connect with industry professionals, and build brand awareness. To … [Read more...] about What to Expect at a Cannabis Trade Show
Jane Technologies Launches New iOS App for Cannabis Shopping
Yet another cannabis shopping app has just launched to make it easier for consumers to order what they want and get it delivered right to their doorstep. The Jane app is bringing the modern retail experience to cannabis by enabling users to discover products based on local inventory, verified reviews, feelings and effects, and personalized recommendations. A Personalized Cannabis … [Read more...] about Jane Technologies Launches New iOS App for Cannabis Shopping
The Results Are In: Cannabis Ballot Voter Responses
As election day came and went, a number of propositions and initiatives were placed on ballots in certain states to allow residents to vote on major decisions concerning marijuana. Leaf Retailer has all of the latest ballot updates to keep our readers informed about the cannabis industry. Arkansas Issue 4 The Marijuana Legalization Initiative The measure would have legalized … [Read more...] about The Results Are In: Cannabis Ballot Voter Responses